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Marketing Major (BA)

Undergraduate Program On Campus
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What You'll Learn

Peek into a marketing class at Calvin, and you might be surprised. You’ll see undergraduate students learning by doing. You’ll discover industry experts challenging students to rise to the next level.

You might find a group of students collaborating on marketing plans for national food suppliers or a renowned local bank. Or you could watch the creative process unfold as students develop a branding pitch for a local nonprofit. And of course, you’ll find professors who have both business experience and a passion for teaching.

You’re invited into that action. Marketing is fast-paced, creative, important work. And we know just how to prepare you for an exciting career in this field.

What Makes This Program Great

  • Three pathways: Choose from three distinct areas of focus: analytics and research, professional selling, or marketing management. Each approaches the field of marketing from a unique angle.
  • Highly connected: Good marketing draws on many different skills, from graphic design to communication. You’ll graduate with a diverse, adaptable set of skills.
  • Thriving business culture: All marketing majors have consulting experience or an internship. The Grand Rapids area is rich with opportunities to intern at businesses of all sizes, from startups to large corporations.
  • Stretch yourself: Student organizations like the Marketing Club and Calvin Startup Garage let you form relationships with your fellow students while practicing the skills you’re learning in class.
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Faculty

Portrait photo of Tom Betts
Questions? Contact me.

Tom Betts

Professor
Owner - Betts Marketing and Business ConsultingVice President of Marketing - Consumer Relationships & Research at ZondervanSr. Director of Strategic Marketing - ZondervanMarketing Director -
616-526-6480
Jill Risner
Questions? Contact me.

Jill R Risner

Associate Professor
Professor - Mount Vernon Nazarene UniversityMarketing Strategist - Shuative Design
616-526-7624
Brian Scharp
Questions? Contact me.

Brian Scharp

Adjunct Instructor
Chief Strategy Officer – Grey Matter GroupChief Marketing Officer – Our Daily Bread MinistriesMarketing Director – Herman MillerVice President of Marketing – HarperCollins Publishers
616-526-6586

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