The Power of Yes
Not many entrepreneurs would open two brick-and-mortar businesses in the midst of a pandemic, especially when those businesses rely on gathering people together. But Calvin alumna Kelly Karsten Tuit 鈥92 did just that. Her stores, Gather-d and Pour-d, both located in Rockford, Michigan, are home to a range of goods and services, with a focus on the restoration, joy, and hope gathering together brings.
Step into either space and you鈥檒l find shoppers and friends lingering over beautiful displays and delicious food鈥攅vidence that Tuit鈥檚 passion for human connection makes a successful business model, too.
Tuit鈥檚 first store, a small boutique called Gather-d, opened in 2020. At the time, she and her dad ran Rusty Palette Co., making and selling farmhouse-style d茅cor at area stores and local markets. Early in the pandemic, Tuit鈥檚 close friend decided to close her own home d茅cor business and offered Tuit the lease on her small retail space.
鈥淚 basically said yes to this crazy idea. And the minute I did, God gave me a vision of what it should be. I鈥檓 a people gatherer. My house was always full of people and I鈥檓 happiest around my table. We need people, we were created to be around each other. I really believe God gave me that vision in the middle of the pandemic to give hope to others.鈥
Gather-d boasts a curated collection of goods to help customers host get-togethers everything from table settings to clothing. Tuit applies her artistic training to creating a full experience for shoppers. 鈥淚t鈥檚 about all your senses. What you see, hear, feel, how you鈥檙e treated. The better the experience, the more likely people are to come back. I really take a lot of time with the visuals. We do these huge resets every season, and people know when they come in, they鈥檙e going to see something new.鈥
From the beginning, Tuit envisioned Gather-d as much more than a store. She also wanted to offer customers space to pause, gather, and enjoy or learn art. Though the limited space at Gather-d supported this dream in its early phase, it wasn鈥檛 a long-term solution. Enter Tuit鈥檚 second business, Pour-d.
鈥淎nother building became available in Rockford in June 2021, and I made the mistake of going to look at it. It was perfect.鈥 Pour-d, an art gallery and tea bar that opened in January 2022, offers classes, provides rental space for private gatherings, sells art from around the country, and hosts local exhibits. An upcoming exhibit will feature Calvin senior art students between May 2 and June 17.
How do tea and art relate? Tuit says she hopes visitors feel welcome to linger over both. 鈥淚鈥檓 actually a coffee drinker, and I opened a tea bar,鈥 she laughs at the irony. 鈥淏ut serving tea takes time and you have to let it steep, just like you have to let friendship steep. We do offer coffee, but even our coffee is made with a French press, so that takes time, too.鈥
Tuit says she doesn鈥檛 think of herself as the typical entrepreneur. 鈥淚 was not a business major. I just love what I do. It鈥檚 one of those things where you say yes, and God immediately blesses it.鈥
Though no longer using her art education degree in a traditional sense, Tuit credits her alma mater with encouraging a spirit of lifelong learning. 鈥淏ecause Calvin is a liberal arts school, I never felt pegged into a single path. It made me bolder. Not scared to dig into stuff.鈥
Tuit and her husband, Dave 鈥90, are parents to three daughters, Allie 鈥18, Emma ex鈥21, and current sophomore, Olivia. An empty nester, she admits owning two businesses keeps her busier than she imagined possible at this stage of life. Yet, with her family鈥檚 support and the talented team of women she employs, Tuit doesn鈥檛 plan to slow down just yet. 鈥淲e鈥檙e trying to be a positive presence in our community,鈥 she says.