Spreading the power of baby plants
By every external measure, Stephen Cowan 鈥08 was a success. Ten years after graduation, he had become very good at selling business software and had every material comfort. Inside he was crumbling.
鈥淚 was living an artificial existence鈥 artificial food, artificial air, in a building with 1,000 computers all day,鈥 Cowan said. 鈥淎nxiety was building, dipping me in and out of depression and apocalyptic thoughts. In that moment of extreme defeat, my intuition screamed, 鈥楪o back to nature, connect with plants.鈥欌
Knowing he needed something more immersive than the forest reserve outside Chicago where he grew up, Cowan booked a one-way ticket to Iquitos, Peru, in the heart of the Amazon. For four months, indigenous people taught him the wonders of jungle plants.
鈥淢y health came back quickly,鈥 Cowan said. 鈥淚 felt very grounded and alive. And I knew my path: to connect people with powerful plants.鈥
That path led him, back in the States, to microgreens鈥攕pecifically broccoli microgreens, the 10- to 14-day-old shoots of the plant, when its nutrients are more concentrated than in any other stage of growth. Broccoli microgreens are the superfood of the superfood. According to Cowan, they pack 40 times as much sulforaphane鈥攁 potent antioxidant and anti-inflammatory compound鈥攁s mature broccoli.
But microgreens are delicate, hard to transport, and expensive. How do I get them to more people? Cowan wondered.
Along the path of trial and error, he arrived at: tea. In November 2018, Cowan launched Microtea, a line of tea and herb blends infused with freezedried broccoli microgreens. It鈥檚 the first shelf-stable microgreen product sold in the U.S.
While production has more than tripled, Cowan鈥檚 mission is bigger than selling microgreen tea.
鈥淲e want to supply and empower other companies to put microgreens, this medicinal magic, into their products, helping more people come into balance and live their best lives.鈥
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