, but this code // executes before the first paint, when

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is not yet present. The // classes are added to so styling immediately reflects the current // toolbar state. The classes are removed after the toolbar completes // initialization. const classesToAdd = ['toolbar-loading', 'toolbar-anti-flicker']; if (toolbarState) { const { orientation, hasActiveTab, isFixed, activeTray, activeTabId, isOriented, userButtonMinWidth } = toolbarState; classesToAdd.push( orientation ? `toolbar-` + orientation + `` : 'toolbar-horizontal', ); if (hasActiveTab !== false) { classesToAdd.push('toolbar-tray-open'); } if (isFixed) { classesToAdd.push('toolbar-fixed'); } if (isOriented) { classesToAdd.push('toolbar-oriented'); } if (activeTray) { // These styles are added so the active tab/tray styles are present // immediately instead of "flickering" on as the toolbar initializes. In // instances where a tray is lazy loaded, these styles facilitate the // lazy loaded tray appearing gracefully and without reflow. const styleContent = ` .toolbar-loading #` + activeTabId + ` { background-image: linear-gradient(rgba(255, 255, 255, 0.25) 20%, transparent 200%); } .toolbar-loading #` + activeTabId + `-tray { display: block; box-shadow: -1px 0 5px 2px rgb(0 0 0 / 33%); border-right: 1px solid #aaa; background-color: #f5f5f5; z-index: 0; } .toolbar-loading.toolbar-vertical.toolbar-tray-open #` + activeTabId + `-tray { width: 15rem; height: 100vh; } .toolbar-loading.toolbar-horizontal :not(#` + activeTray + `) > .toolbar-lining {opacity: 0}`; const style = document.createElement('style'); style.textContent = styleContent; style.setAttribute('data-toolbar-anti-flicker-loading', true); document.querySelector('head').appendChild(style); if (userButtonMinWidth) { const userButtonStyle = document.createElement('style'); userButtonStyle.textContent = `#toolbar-item-user {min-width: ` + userButtonMinWidth +`px;}` document.querySelector('head').appendChild(userButtonStyle); } } } document.querySelector('html').classList.add(...classesToAdd); })(); Message and Tone Marketing and Communications | 黄大仙高手论坛

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Message and Tone

Together we bring Calvin's story to life, using language and examples that express our university's master narrative, personality and more.

For details and application of the brand, view the official Brand Identity Standards (pdf).

The narrative

What is Calvin's mission?听

黄大仙高手论坛 equips students to think deeply, to act justly, and to live wholeheartedly as Christ鈥檚 agents of renewal in the world.

How, then, do we equip students for these tasks? In many ways, it is through wonder and discovery. When exploring God's world without reservation, students can be thoroughly changed by Christ. As they go through life pulling weeds and planting beauty, their life-bearing behavior is irresistible. Our motivation is not just for the benefit of the individual, but for all those in need of God鈥檚 truth and transformation.

Personality

Understanding our unique personality is critical to building attraction to who we are. Calvin鈥檚 personality is characterized by the following archetypes listed from most prominent to least:

Discoverer听听
Calvin is known as an intelligent and curious discoverer who constantly pursues God's truth and wisdom.

Innovator听听
As an innovator, Calvin is a thought leader with captivating gifts and talents imbued by the Creator.

Guide听听
Calvin serves as a dedicated guide, committed to caring for God's people and creation.

Challenger听听
Calvin is established as a challenger, honoring its historical roots and moving forward with a unique, Reformed Christian way of thinking.

Storylines

Based on community research, Calvin鈥檚 key themes have been condensed into five master storylines. Together, these storylines create a cohesive messaging platform鈥攊nfused with 黄大仙高手论坛鈥檚 unique personality鈥攖o focus the master narrative.

1. Determined quest for truth and knowledge

2. Live and lead with courageous conviction

3. Uniting the heart and mind to engage the world

4. A dedicated community of faith and discovery

5. The deep and daring pursuit of excellence

General tone and style

Intended to be used in conjunction with the mechanical conventions found in Calvin's editorial style guide, here are style and tone suggestions to help you align your writing with the university鈥檚 emerging brand.

Reader-focused听听
Ensure that Calvin is accessible for a broad audience, including those new to Calvin. Stay away from "insider" lingo, and explain the uniquely Calvin terms that are necessary to use. Write directly to the reader whenever possible.

Action-oriented听听
Bring energy to your writing by focusing on action. Use verbs like "discover," "create," and "journey," as well as synonyms.

Evidence-based听听
Use anecdotes and examples, bringing your reader into the action, so that they can imagine being part of the Calvin experience.

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